Think about how many websites you visit a day...Theres probably more than you think. Food,maps,shopping, school work, pictures, Facebook, any social media. With millions of websites out there, why would you not? The information is at your fingertips! But, how many of those sites did you use the internet on a phone or mobile device.
Each year the percentage of mobile users compared to desktop users are increasing significantly. With 4G internet, easy access, and many needs, people are constantly researching and looking online. However, with the sites so convenient and recognizable, people go directly to the page they need and exit. There is no need to log onto a computer and sit down for something that you only need for a couple seconds to minutes. We always have our phones with us, so why not?
Don't believe it's true?
Well, taking my school site "onwravens.net" statistics, you can see the change. In 2013 to 2015, the number of desktop users dropped around 23%, and mobile usage doubled to 35%, not to mention tablet usage also increased 3%. Now this is a school site, so of course people are not checking this everyday, like they would maybe Facebook. For this site the bounce rate, which is visiting a website for one page and then exiting, was high. More than fifty percent of people visited one page on a mobile device before leaving in 2012, and this continued, and increased, in 2015. Compared to desktop with people viewing more sites and less of a bounce rate, it shows that people use there phones a lot more for quick, one page looks, before leaving to do something else. I predict by next year the numbers will keep going up, and the only need for desktop is for more "efficient and longer" task, but to just to check the weekly announcements, stick to your phone.
Is this true for other sites?
First take a look at how the global usage of data compares. Now looking at this chart from Smartinsites, shows us that mobile users has surpassed desktop, and continues to grow. It was predicted in 2010, that this would happen, and they were right! Think about why this would happen? Technology has grown significantly and is constantly improving. It's like when the new iphone comes out. As soon as you get that new phone, a new one is going to come out next month that all your friends have or you see advertised. People adapt with the technology.
Now for specific sites, here is Amazon.com. There was more desktop usage in 2014. However, with amazon, people are using credit cards and shopping, so maybe they want to be more careful...OR maybe they haven't seen the more "convenient" way.
If you don't know, amazon has an app! During June of 2014, hardly anybody was using the app, but by November the chart sky rockets. The app is advertised, people are informed, its easy, it's quick, it's on the edge of your fingertips on click a way. And thus, the mobile percentage of users increases. This really makes you think about if your building a website. It should be responsive and work on a mobile device!
This chart says it all. Looking at the pictures and activities, does it remind you of anyone, maybe YOU?
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