TOMS...
How is the USABILITY?
The TOMS website has a very clear, easy to use Menu/Navigation. It stands out and is obvious on what you can do, and if not there is a search bar above.
The links are distinct, working, bold, and relevant in size. It is easy to read, fast and responsive. There is sufficient spacing in-between the body text, while the links are highlighted, or different color.
The site as a whole is very efficient and not frustrating at all. The usefulness of it all is very clear as you go there to buy shoes and learn more about how you can help. TOMs offers more than just shoes. In order to get the "enjoyment" out of a website, the content and look of it all has to be relevant, but also the purpose to why you are there makes a difference; if you go look at this site on accident and browse, there are no games, things for sell like craigslist, but they sell shoes with a story, and by knowing this it makes the website more useful.
Overall, its a great website. Great color scheme, organized, useful, easy to learn, but there is one pop up question before you enter the site, and that can be bothersome for others if they don't want to enter their email or don't know how to get to the website without entering it. (just click away from it/ is there an x. sometimes you just go to play around)
